Three-time GRAMMY® Award-winning artist, actor and KidNation Co-Founder Chris “Ludacris” Bridges has partnered with Moose Toys to celebrate the company’s newest addition to its Toy of the Year-winning Scruff-a-Luvs line of rescue pets: Scruff-a-Luvs Cutie Cuts.
The partnership features an original song by the iconic artist that highlights Cutie Cuts and the importance of grooming and caring for pets, including a reminder that it’s what’s underneath that matters most. “Puppy Love” drops today and can be heard exclusively on KidNation and in the Cutie Cuts TikTok campaign.
“Music will always be the best way for me to get an important message out there. It was an honor for me and my company, KidNation, to team up with Moose Toys to make a song about showing compassion for animals,” said Ludacris. “Our dogs are family and we want to treat them that way. The track embodies everything KidNation is about –it’s fun, but there’s a deeper meaning.”
Scruff-a-Luvs Cutie Cuts is the first toy that allows kids to experience how to groom and nurture a plush pet with a full salon experience, including a kid-safe accessory that works and feels like real clippers. Since its Aug. 1 launch, kids everywhere have been taking their Cutie Cuts from matted and messy to fluffy and fabulous. When kids “cut” off the pet’s matted hair, they reveal the type of breed they rescued a Yorkie or a Frenchie. The provided clippers feel so real but do not cut and are safe for kids to use on their furry friend.
The pampered pooch experience is enhanced by transforming the packaging into a pop-up salon full of surprises and pup glamour galore. This stylish kit is packed with everything a messy mutt needs to become top dog, including hair clips, comb, a collar and nail polish (paw-dicure, anyone?).
“Our partnership with Ludacris and KidNation allows us to reach kids in a fun way in the quickly growing digital audio space,” said Alex Ries, senior vice president and head of U.S. marketing, Moose Toys. “Kids and families are listening to digital audio more than ever and looking for great music. We’ve delivered an incredibly catchy song with the important Scruff-a-Luvs core message of rescuing and caring for pets. Kids will love to sing along as they shave and style their Cutie Cuts at home.”
In celebration of the Cutie Cuts launch, KidNation and Scruff-a-Luvs are offering kids and their families a chance to win an awesome gift bag that includes a new Scruff-a-Luvs Cutie Cuts and to be featured on the KidNation website. To enter, starting November 1, 2021, upload a video or photo of kids showing how much they love their pets to Instagram, tag @KidNation and use the hashtag #PuppyLove. Entrants can get creative by showing their best dancing, singing or dressing up with their furry friends. Ten winners will be announced on KidNation’s Instagram and Website Community Page on November 14, 2021.