After returning to haute couture after 53 years, launching a Fortnite collaboration and teaming up with Kanye West for the launch of his DONDA album, Balenciaga continued to take the world by storm with its Met Gala presence and The Simpsons collab showcased at Paris Fashion Week.
While Balenciaga previously fell down a few rankings in previous quarters, the brands has proven to get right back on top, surpassing Gucci for the title of world’s hottest brand.
Gucci has come in second this quarter with the launch of its Vault digital store. The luxury Italian fashion house reported an 86% revenue increase from Q2 and has gained immense press from the unaffiliated House of Gucci film trailer release. With the Christian Dior: Designer of Dreams exhibit opened in New York and the partnership announcement with Paris Saint-Germain, Dior comes in at No. 3 while Prada (HKSE:1913.HK +3.32%) and Louis Vuitton trail behind in fourth and fifth place respectively.
Nike (NYSE:NKE +0.40%) has moved down a couple of notches to sixth after reporting a 16% revenue increase and a new flagship store in Seoul. Versace and Fendi recently unveiled their surprise Fendace collection at Milan Fashion Week, landing them in eighth and ninth place respectively. Bottega Veneta made it on the list at No. 7 with key celebrity moments that included Hailey Bieber and Kendall Jenner, while Saint Laurent rounds out the top 10 after reporting a 119% revenue increase for Q2.
Kanye West’s adidas (XETRA:ADS.DE +0.61%) YEEZY brand has seen an uptick in searches with interest in the YEEZY foam runners increasing 411%. For the second consecutive quarter, a pair of YEEZY shoes reign at the top spot for men’s hottest products. The top women’s product is Prada’s raffia tote bag, where many influencers were spotted posting their nylon, terry and crystal embellishment renditions online.
Elsewhere in fashion, Shanghai Fashion Week SS22 attendees have delivered casual fits and lessons in layering.