Newcastle United Saudi-Led Takeover Has Been A ‘Catalyst’ For A Review Of The Premier League’s Financial Regulations

That is the view of Aston Villa chief executive Christian Purslow after 18 of the Premier League’s 20 clubs voted in favour of a temporary ban on related-party sponsorship deals last month.

Top-flight chiefs want to ensure that any deals involving pre-existing business transactions linked to the club’s new owners are not inflated and instead reflect the true market value of such agreements.

As a result, in theory, Newcastle’s current seven-figure annual arrangement with Fun88 could not dramatically change to, say, £50m-a-year if the Magpies secured a new shirt sponsor linked to Saudi Arabia’s Public Investment Fund (PIF).

Regardless, Amanda Staveley has vowed to ‘work within Financial Fair Play’ as part of a long-term vision to turn Newcastle into title winners in five to 10 years.

The financier has also previously stressed that the club’s owners ‘do not want to abuse any systems’ and Purslow is well-aware of that stance.

“I know the new owner of Newcastle very well,” Purslow told talkSPORT. “I believe they have good intentions in respect of the rules.

“It’s in the public domain. It’s out there. I can confirm that deal probably has been a catalyst to revisit a long overdue revisiting of the financial regulations, in particular those regulations that deal with owners using related parties, associates and businesses they’re close to to inflate their sponsorship income to try and get through the Financial Fair Play rules.

“Those rules are right now being broadened, tightened, modernised. That’s a really good thing for the league.”

Financial Fair Play was introduced back in 2009 to prevent European clubs spending beyond their means, but the rules have been temporarily relaxed because of COVID.

UEFA are now planning to bring in new ‘future-focused Financial Fair Play regulations to adapt to the new circumstances and to specifically target wages and transfer fees’.

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